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Date: 2018-10-17
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Strategic Group Mapping

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Strategic group mapping is an exercise to analyze an industry’s competitive structure. Strategic Group Mapping evaluates which players are strongly positioned in the market, and which players are weakly positioned. A strategic group of companies are those players having similar strategic approaches to the market, and similar positional strength. 
Date Created: 2011-02-05
Posted by: Admin
Strategic Group Mapping

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